Maple Gardens
Maple Gardens is a contemporary new homes development by builders Feltham Construction, based in Newbury. We were asked to help them develop a contemporary new style for their brand and a marketing campaign for their latest site launch.
![](https://www.crucialprojects.co.uk/uploads/cache/image_big_jpg/uploads/media/5a9d7fc9a9db6/maple-gardens-brochure.webp?originalExtension=jpg)
![](https://www.crucialprojects.co.uk/uploads/cache/col_big/uploads/media/5a9d7fca93799/maple-gardens-logo-1.webp?originalExtension=jpg)
Brand ID
Graphic DesignWe produced a fresh brand ID that was accessible and had broad appeal. A key draw for the new development was the countryside location, so we incorporated a leaf icon in burnt orange that stands out against the deep green to create a recognisable identity.
In addition to developing the brand look and feel, we also created a suite of marketing materials from brouchures to printed adverts, to promote the new development.
![](https://www.crucialprojects.co.uk/uploads/cache/image_big_jpg/uploads/media/5aabb8b27db7c/maple-gardens-advert-crop-1-2.webp?originalExtension=jpg)